Phase one:
Objectives:
1.strategy development
2.Advocacy for ten years nutrition improvement plan in china (2006-2016).
3. Communication for quality control.

Targets:
1.Government officials
2.Peasants who get fortified flour compensated for reforest

Activity:
Our objective on policy is reaching a new flour policy (target people will get high quality fortified flour but less quantity than common flour. The difference in the quantity would be paid for the cost of production and fortification.) To reach the policy we would do some communication work.

Channels of communication:
1. Working with high level government officials and local government officials
Project team would invite some relevant government officials to be consultants of the project. For example: officials from Chinese People's Political Consultative Conference (CPPCC), State Development and Reform Committee (SDRC), Ministry of Health (MOH), Ministry of Agriculture (MOA), State Grain Bureau, etc.

2. Hold workshops
Before the project, holding workshops with consultants of relevant government department
Summarize the intervention trial we have done in the two west provinces. Communicate with officials and experts, advocate for the flour fortification project we would do in the five northwest provinces.

3.Issue special column about nutrition on relevant newspapers.

PNDC issued special column every Saturday named Healthy Weekend on China Foods Newspaper. We would cooperate with other relevant newspapers and magazines to develop the same topic in order that much more people learn relevant knowledge.

4.TV programme and telefilm on Special topic.

We would produce a series special telefilm based on the materials from rural of west china. We would show it in some famous TV channel.

5.Commonweal advertisement

PNDC has made a series commonweal advertisement on fortification foods and we have gotten great achievement on it. We would make more advertisement to advocate our opinion.

6.Distribute pamphlets

We would distribute relevant pamphlets to participants when we hold seminars. We would indicate the importance of nutrition and what kind of policy we should choose.

7.Labeling of the packages of fortified flour
Use a special logo on the packages to show the ingredients and producers of fortified flour

8.Taking training courses for workers of local flourmill

9.Creating special page on the website to show quality control system (including GMP, HACCP)

Phase two:
Target:
Local people will get high quality fortified flour but less quantity than common flour.

Activity:
Organize some communication works

Channels of communication:
1. Distribution pamphlets, posters.
Some pamphlets were distributed to local target population when did intervention trial in the two west provinces. We would visit local people usually and communicate with them. Then we would compile a series pamphlets based on the data and stories from local people.

2. Labeling of the packages of fortified flour.
Use a special logo on the packages to indicate the ingredients and producers of fortified flour

3. Local grain bureau, forest bureau and health department
Local government, such as grain bureau, forest bureau and health department, could communicate with target population easily and frequently. We would distribute our pamphlets and education materials through local grain bureau.

Local officers in charge of reforestation situation would visit farmers usually to check the reforestation situation; they could help us to communicate with local target people.

4. Local TV and radio programs
We would show some relevant programme on local TV and radio.

5. Local newspapers
Issue some education articles on local newspapers usually.

6. Set comparison teams who eat common flour
Set comparison teams in target regions; compare with the target people, and public some data of two different teams to show the benefit of the fortified flour.

7. Some organization that could reach rural places, art organization
Cooperate with some organizations that could reach rural places for example: Health Promotion Association of Peasant.

Organize some art activities with local art organizations to communicate with local people.

Local government usually shows some films to enrich local farmers' cultural life. We would show some education programme before film beginning.

Phase three:
Target: Local people will buy fortified flour in market

Activity:
1.Government will encourage local flourmills do some sales promotion activities.
2.Organize some communication works

Channels of communication:
1.Cooperate with local flourmills to do some sales promotion activities.
Government will compensate part of cost of sales promotion.

2.Visiting local families who eat fortified flour for a period of time and communication with them. Compiling pamphlets with their stories and distribution pamphlets in target places.

3. Commonweal advertisement
We would make some advertisement to advocacy for fortified flour.

4. TV programme and telefilm on Special topic
We will make some programme and telefilm to educate local people the important of health and the relationship between nutrition and development.

Phase four:
Objectives
1. Collect Materials and summarize the GAIN project to expand fortified flour covering 12 provinces in western China
2. Share GAIN project experiences

Targets:
1.Government officials
2. Domestic Public
3.international organizations and experts

Activity:
1. Collect materials at the beginning of the project and administrate data with some software.

2. Website development
Create a website for the Gain flour fortification project in china specially. Collecting and administrating data from the very beginning of the project, and sharing all data on the website to keep all activities transparency. It could help all persons involved in the project know the current situation of the project in time, what is the problem need to be solved and fine-tune future actions.

Visiting local farmers usually and communicating with them, collecting their stories about
The project and taking some pictures for them, sharing these materials on the website.

Link Gain project website with famous nutrition international website, advocacy for
Chinese project in international nutrition field. Keep communication with them via Internet
and get good ideas from them on the project.

3. Hold monthly meetings with the project manager to report on the progress of communication works and to fine-tune future actions.

4. Do summary per three months on the progress of communication and share the summary on the website. Fine-tune future actions via summary.

5. Summarize the GAIN project experiences and propagandize the experiences via newspapers, forums, TV program etc.

6.write a report to China central government to expand fortified flour covering 12 provinces in western China.